31 May is Ardbeg Day!

Around this time each year, a certain group of Ardbeg fans start to get restlessly excited as details of Ardbeg Day start to make their way into the inboxes of Committee Members, the Ardbeggians, all over the world.
Ardbeg Day - Trophy1

Our friends in Scotland have been celebrating Ardbeg and all things Islay for over a decade as part of their annual Islay Whisky Festival, Feis Ile (I’m determined to get there one day!)

Recognising that we all can’t make it to Islay, the folks at Ardbeg HQ wanted their loyal followers all over the world to be able to join in on the fun. So three short years ago, Ardbeg Day was proclaimed and has henceforth been celebrated the world over.

Ardbeg Day: The shenanigans

From 2012’s Islay-lympics, to last year’s archaeological themed Ardbog Day, the day’s celebrations have always amounted to copious amounts of peaty fun.

Sport. Football. circa 1961. Tottenham Hotspur's Bobby Smith, a burly centre forward who played in the "Double" winning side of 1960-1961, and was capped 15 times for England.

This year promises to be no different, with Ardbeg Day having a full World Cup theme, complete with interactive football events and plenty of Ardbeg on offer. Australia’s very own Ardbeg Day celebrations will take place in Sydney on Saturday 31 May at a yet-to-be disclosed location.

Save the date – 31 May is Ardbeg Day! 

How you can get involved 

Being part of the fun is easy. Simply head on over to the Ardbeg website and sign up to become a member of the Ardbeg Committee. This will help ensure you receive the latest updates on Ardbeg Day and all the details on how you can get involved. Did I mention it’s free?

Ardbeg Committee Pack

If that’s not incentive enough, you’ll also receive this great little welcome pack, complete with your own official welcome letter and membership number, a concertinaed booklet of Ardbeg’s history and a fun booklet of the committee’s rules and regs.

Ardbeg Welcome Letter

If you’re new to the world of peated whisky, don’t be afraid to get involved (like I once was). If you can appreciate a warming dram of Ardbeg and the company of fellow Ardbeggians, you’re bound to have a good time!

The whisky: Auriverdes

The day’s shenanigans are just half the fun though and there’s another (very good) reason us Ardbeggians get as excited as a kid at Christmas. You see, we will be among the first in the world to taste the latest Ardbeg release, Auriverdes, which will be officially launched on Ardbeg Day!

Said to be a whisky of two halves, Auriverdes has been matured in American Oak casks which have had their heads (the circle bits at the end) specially toasted and charred. This process is said to have imparted ‘a unique flavour profile of mocha coffee and creamy vanilla’. I don’t know about you, but that sounds pretty enticing to me! Ardbeg Auriverdes
With a name derived from the golden (auri) Ardbeg whisky and the iconic green (vedre) bottle, this year’s release sounds like it’ll be a good one. Keep an eye out for my take on Auriverdes in the near future.

If you can’t make it this year

Fear not! The official Ardbeg Day release, Auriverdes, will start to appear in specialty retailers around the country from 31 May and there’ll be a recap of the day’s events, on this very site, not long after.

One thought on “31 May is Ardbeg Day!

  1. Pingback: Ardbeg Auriverdes | The Whisky Ledger

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