Canadian Club probably isn’t the first whisky brand that comes to mind for the average reader of this site. But just because it’s not, doesn’t mean you should ignore the the history of the brand and the impact it’s had on whisky-drinking markets the world over. Long before it became a top-selling brand in Australia it had some seriously strong links to a very pivotal period in whisky history; the era of prohibition in America.
After founding his distillery in 1858 in Detroit, prohibition (among other things) would prompt Hiram Walker to up and move across the border to what’s now known as Windsor, Ontario in Canada. Although there was a constitutional ban on alcohol in place, prohibition didn’t exactly hurt Canadian Club’s sales, far from it. They’d already made a name for themselves in the United States before 1920 thanks to their well-aged, ‘Canadian’ style of whisky.
So when the laws kicked in and local whiskey became hard to find, Canadian Club would go on to become one of the most heavily smuggled brands, thus cementing itself as a solid whisky favourite once the laws were eventually repealed in the 1930s. By the 1940s Canadian Club was sold in over 90 countries; fast forward a further six decades and it continues to be hugely popular the world over.
In recent years in Australia we’ve seen big-spend campaigns marketing ‘CC and Dry’ as a beer alternative and you’ll even find it pre-mixed on tap in plenty of venues around the country. It’s been hugely successful for the brand and has been responsible for attracting plenty of new people to the whisky category. In fact it’s done so well that that Canadian Club has recently become the fastest growing spirit brand in Australia. So whilst it might not be the single malt whisky-sipper’s whisky of choice, there’s no denying CC’s immense popularity. Thanks to this success, Canadian Club have recently chosen the Australian market as the global launch pad for their newest release, the Canadian Club 8 year old and have kindly sent over a bottle to Whisky Ledger HQ for a bit of a road test.
Canadian Club 8 year old
The new expression sits firmly between the standard release and the 12 year old (in terms of age), but I’m told that it’s not actually the same whisky. With the 8 year old expression, the mashbill of grains used contains a higher malt and rye content compared to its siblings, so I’m expecting to get some nice ‘rye spice’ notes on this.
Tasted neat, the nose has plenty of caramel, creamy vanilla and a touch of baking spice. This same general profile carries through to the palate delivering flavours of creamy caramel, honey, pastries and baked goods and nice gently spice on the finish.
There’s a good chance this will be consumed mixed though, so I put it to the test in a classic highball (CC & soda with a squeeze of lime) along with the ever popular CC and Dry (ginger ale) and yep, they’re both pretty darn refreshing. Whilst it won’t convert me from being a beer drinker, I can definitely imagine this going down a treat in summer!
The Canadian Club 8 year old is exclusively available in Australia (for the moment, at least) at a recommended retail price of AU$50.